Affordable Facebook Advertising
What affordable should mean when you are shopping for Facebook ads, what a small budget genuinely buys in a small town, and when cheap is a warning sign.
Facebook Advertising
Browse our posts in this category, or view all articles.
Facebook Ads Agency for Small Business
How to choose a Facebook ads agency when your budget is $300 a month, not $3,000: what to ask, what to walk away from, and how to check their proof.
Boosted Posts vs Facebook Ads
What the boost button actually does, why it wastes local ad budgets, and when boosting a post is genuinely the right call for a small business.
Facebook Ads for Restaurants
How local restaurants use Facebook and Instagram ads to fill slow nights, what to advertise when you have no discount to offer, and what results to expect.
Facebook Ads for Service Businesses
How Facebook ads work for plumbers, HVAC, electricians, cleaners and other local service businesses, and why the usual advice does not fit trade work.
Local Facebook Ads for Small Business
Run Facebook ads that only reach your service area. Targeting setup, the real minimum budget, what awareness campaigns do and do not produce, and costs.
5 Facebook Ad Mistakes Killing Your ROI
The 5 costliest Facebook ad mistakes small businesses make, and how to fix each one. Simple changes from David McLain that can double your ad ROI.
The Real Cost of "Free" DIY Facebook Ads
DIY Facebook ads aren't free: they cost time, wasted spend, and slower results. David McLain breaks down when DIY beats hiring a pro, and when it won't.
Why Small Businesses Fail at Facebook Ads
The 7 most common Facebook ad mistakes small businesses make and how to fix each one. Actionable advice from David McLain with 15+ years of results.