Boosted Posts vs Facebook Ads
What the boost button actually does, why it wastes local ad budgets, and when boosting a post is genuinely the right call for a small business.
Facebook Advertising
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Facebook Ads for Restaurants
How local restaurants use Facebook and Instagram ads to fill slow nights, what to advertise when you have no discount to offer, and what results to expect.
Facebook Ads for Service Businesses
How Facebook ads work for plumbers, HVAC, electricians, cleaners and other local service businesses, and why the usual advice does not fit trade work.
Local Facebook Ads for Small Business
How to run local Facebook ads that reach customers within 5 to 15 miles of your business: targeting, budgets, ad creative, and what it costs to run.
5 Facebook Ad Mistakes Killing Your ROI
The 5 costliest Facebook ad mistakes small businesses make, and how to fix each one. Simple changes from David McLain that can double your ad ROI.
The Real Cost of "Free" DIY Facebook Ads
DIY Facebook ads aren't free: they cost time, wasted spend, and slower results. David McLain breaks down when DIY beats hiring a pro, and when it won't.
Why Small Businesses Fail at Facebook Ads
The 7 most common Facebook ad mistakes small businesses make and how to fix each one. Actionable advice from David McLain with 15+ years of results.