Facebook Ads for Real Estate Agents

Generate More Buyer & Seller Leads

Stop chasing cold leads. With targeted Facebook advertising, you can reach buyers and sellers actively looking in your market. We create compelling ads that generate qualified leads—people ready to buy, sell, or get their home's value—delivered directly to your inbox or CRM.

Sound Familiar?

  • Zillow and Realtor.com leads are expensive and shared with other agents
  • Cold calling and door knocking take too much time with little return
  • Your sphere of influence isn't generating enough referrals anymore
  • You've tried Facebook ads before but wasted money without getting quality leads
  • Online leads ghost you or aren't serious about buying or selling
  • You need a consistent pipeline but don't have time to figure out digital marketing
100% Secure
Quick Setup
No Obligation

Why Choose Our Facebook Ads for Real Estate Services?

Get results that matter for your business with our proven approach.

Exclusive leads—not shared with other agents in your area

Target buyers and sellers by zip code, income, and life events

Leads delivered directly to your email or CRM for immediate follow-up

Professional ad creative that showcases your brand and listings

Qualification questions built into lead forms—no tire-kickers

Affordable pricing designed for individual agents, not just teams

How We Solve Your Facebook Ads for Real Estate Challenges

Our proven step-by-step approach gets you from problem to solution fast.

1

Unlike Zillow leads, Facebook leads are exclusive to you—no competing with other agents for the same prospect

2

We target people showing buying/selling intent: recently engaged, job relocations, browsing real estate content, income-qualified homeowners

3

Lead forms capture phone, email, timeline, and pre-approval status—you get context before reaching out

4

Our team creates scroll-stopping ad creative featuring your headshot, listings, and value proposition

5

Smart qualification questions filter out browsers—you only pay for people who are serious

6

Our pricing starts at $497/month, making professional Facebook advertising accessible for solo agents

What's Included in Our Facebook Ads for Real Estate Service

Everything you need for success, all in one comprehensive service.

Custom buyer and seller lead generation campaigns

Home valuation landing page and lead capture

Single property and listing showcase ads

Just listed/just sold brand awareness campaigns

Facebook Pixel installation for retargeting

CRM integration (Follow Up Boss, KvCORE, etc.)

Weekly lead and performance reports

Monthly strategy calls to optimize results

Proven Results for Small Businesses

Our track record speaks for itself. Here's what we've achieved for clients like you.

$2.56M
Generated Revenue
In last 2 years
2754%
Average ROI
For our clients
67%
Client Retention
Long-term success
8+
Years Experience
Proven expertise

Facebook Ad Campaigns for Real Estate

We create targeted campaigns designed specifically for real estate lead generation.

🏡

Buyer Lead Generation

Capture buyers actively searching in your market with targeted campaigns.

  • "Search homes in [City]" campaigns
  • First-time buyer guides
  • Price range targeting
  • Relocation targeting
💰

Seller Lead Generation

Attract homeowners ready to sell with home valuation and market update campaigns.

  • "What's your home worth?" campaigns
  • Market report lead magnets
  • Equity targeting
  • Length of ownership targeting
📸

Listing Promotion

Showcase your listings to qualified buyers in the target area.

  • Just listed announcements
  • Open house promotion
  • Video property tours
  • Price reduction alerts

Brand Building

Establish yourself as the go-to agent in your farm area.

  • Just sold campaigns
  • Client testimonial ads
  • Market expertise content
  • Community involvement posts
🎯

Retargeting Campaigns

Stay top of mind with people who've already shown interest.

  • Website visitor retargeting
  • Video viewer audiences
  • Lead form abandonment
  • Past client nurturing
👥

Sphere Marketing

Stay visible to your existing network and generate referrals.

  • Email list targeting
  • Past client audiences
  • Referral request campaigns
  • Anniversary reminders

How Real Estate Facebook Ads Work

We make generating real estate leads simple. Here's our proven process.

1

Strategy Session

We discuss your market, farm area, target buyer/seller profile, and goals. We'll determine whether to focus on buyer leads, seller leads, or both.

  • Define your target neighborhoods and price points
  • Choose campaign types (buyer, seller, listings)
  • Set realistic lead volume and cost expectations
2

Campaign Setup

We build your campaigns with professional ad creative, targeting your ideal clients, and connecting leads to your CRM.

  • Create compelling ad creative with your branding
  • Build qualified lead forms with timeline questions
  • Connect to your CRM for instant lead delivery
3

Launch & Optimize

We launch your campaigns and continuously optimize based on which ads generate the best leads at the lowest cost.

  • See your first leads within 7-14 days
  • Weekly reports on leads, cost per lead, and performance
  • Monthly strategy calls to review and adjust

Precise Real Estate Targeting

Reach the right buyers and sellers with Facebook's powerful targeting options.

Geographic Targeting

  • Zip codes - Target specific neighborhoods
  • Radius targeting - X miles around an address
  • City/county - Cover your entire market
  • Recently in area - Catch relocators

Demographic Targeting

  • Income level - Match to price points
  • Homeownership - Renters vs owners
  • Age groups - First-time vs move-up
  • Family status - Growing families

Life Events Targeting

  • Recently engaged - Starting new life
  • Newlyweds - Ready to buy together
  • New job - Relocating for work
  • New parents - Need more space

Interest Targeting

  • Real estate websites - Active browsers
  • Home improvement - Potential sellers
  • Mortgage/finance - Ready to buy
  • Moving services - In transition

Real Results for Real Estate Agents

Here's what agents can expect from professional Facebook advertising.

$15-30
Buyer Lead Cost
Average cost per qualified buyer lead
$25-50
Seller Lead Cost
Average cost per home valuation lead
7-14
Days to First Leads
Typical launch timeline
100%
Exclusive Leads
Not shared with other agents

*Results vary by market, budget, and campaign type. These figures represent typical performance ranges.

Ready to Generate More Real Estate Leads?

Stop paying Zillow for shared leads. Book a free strategy session to discuss how Facebook advertising can fill your pipeline with exclusive buyer and seller leads.

Free 15-30 min call
No contracts required
Agent-friendly pricing

Ready to Transform Your Facebook Ads for Real Estate Results?

Stop struggling with ineffective strategies. Get expert facebook ads for real estate help that actually works for small businesses.

100% Free Consultation
No Long-term Contracts
Small Business Focused

Facebook Ads for Real Estate FAQ

Common questions about Facebook advertising for realtors and real estate agents

Everything you need to know about using Facebook ads to generate real estate leads.

Absolutely. Facebook is one of the most effective platforms for real estate marketing because of its precise targeting capabilities. You can target people by location, income level, life events (just engaged, recently married, new job), homeownership status, and interests related to home buying. Our real estate clients typically see their first leads within 7-14 days of launching.

We recommend starting with $500-1,000 per month in ad spend, plus our management fee starting at $497/month. Real estate has higher customer lifetime value, so the investment makes sense. Most agents see positive ROI within 60-90 days. We can work with lower budgets initially and scale up as you see results.

The most effective real estate Facebook ads include: Listing ads showcasing specific properties, Lead generation ads for home valuations or buyer guides, Just listed/just sold ads building credibility, Market update ads positioning you as the local expert, and Open house promotion ads driving foot traffic.

Yes! This is one of Facebook's biggest advantages for real estate. We can target by specific zip codes, radius around addresses, neighborhoods and cities, and even people who have recently been in an area. This means your ads only show to people in your farm area or target market.

We use several proven strategies: Lead form ads that capture contact info without leaving Facebook, Home valuation campaigns attracting sellers, Buyer guide downloads capturing buyer leads, and Property showcase ads for specific listings. All leads go directly to your email or CRM.

Cost per lead varies by market and campaign type. For buyer leads, expect $10-30 per lead. For seller leads (home valuations), expect $15-50 per lead. These are highly qualified leads who have expressed interest in buying or selling. The key is lead quality over quantity—one good closing covers months of ad spend.

We build qualification into the lead form itself. We ask questions about timeline (when are you looking to buy/sell?), pre-approval status, price range, and current situation. This means you get leads who are serious, not tire-kickers.

Yes. We've helped real estate agents across multiple markets generate leads through Facebook advertising. We understand the unique aspects of real estate marketing—long sales cycles, the importance of personal branding, compliance considerations, and the need for consistent lead flow. We adapt our strategies to your specific market and brokerage requirements.

Absolutely. We can create single property ads for your listings, open house promotions, and just listed/just sold campaigns. We'll need your photos and property details, and we'll handle the ad creation, targeting, and optimization.

Yes. Facebook lead ads can integrate directly with most major real estate CRMs including Follow Up Boss, KvCORE, BoomTown, Chime, and others via Zapier or direct integration. Leads flow automatically into your system for immediate follow-up.

Success Stories from Small Businesses

Real Results. Real Growth. Real Testimonials.

Grow Your Business!

Facebook Advertising Services

Professional Facebook advertising that generates quality leads for small businesses. No expensive agency fees.

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