The $50,000 Problem
You need marketing. Your competitors have marketing teams. But hiring a full marketing department costs $50,000-100,000+ per year in salaries alone. For most small businesses, that's not realistic.
So you try to do it yourself. You spend hours managing Facebook ads, tracking analytics, maintaining brand consistency, and planning campaigns. But you're a business owner, not a marketer. Your time is better spent running your business.
What if you could get a complete marketing department—data management, analytics, branding, campaigns, strategy—for $500/month? That's exactly what our Marketing Coaching service provides. Let me show you how it works and why it makes sense for small businesses.
The Real Cost of a Marketing Department
Before we talk about the $500 solution, let's understand what a traditional marketing department actually costs:
Traditional Marketing Team Costs (Annual):
- Marketing Manager: $60,000-80,000/year
- Social Media Specialist: $40,000-55,000/year
- Content Creator: $35,000-50,000/year
- Analytics Specialist: $50,000-70,000/year
- Benefits & Overhead: 20-30% additional
- Total Annual Cost: $225,000-300,000+
Monthly Equivalent: $18,750-25,000/month
Even hiring one marketing manager costs $5,000-7,000/month with benefits. For most small businesses, that's not feasible. But you still need marketing to grow.
The Alternative: Marketing Department as a Service
Our Marketing Coaching service acts as your complete marketing department, starting at $500/month. We handle everything a marketing team does, but at a fraction of the cost.
What You Get for $500/Month
Our Starter package at $500/month includes everything you need to get professional marketing operations without the overhead:
Starter Package - $500/Month Includes:
- Marketing Data Management: Centralized system for all your marketing data, customer information, and campaign metrics
- Monthly Analytics Reports: Comprehensive tracking showing ROI, conversions, and growth metrics
- Brand Consistency Review: Ensure your brand identity is consistent across all channels and materials
- Basic Campaign Management: Ongoing management and optimization of your marketing campaigns
- Email Support: Direct access to marketing expertise when you need it
This isn't a "set it and forget it" service. We actively manage your marketing operations, monitor performance, and optimize continuously. You get a marketing team without the overhead.
Comparing Your Options
Let's compare the three main approaches small businesses take:
Option 1: Do It Yourself
- Cost: $0/month (but your time has value)
- Time Investment: 15-20 hours per week
- Expertise: Learning curve, trial and error
- Results: Slower, inconsistent
- Best For: Businesses with lots of time and willingness to learn
Option 2: Hire a Marketing Team
- Cost: $18,750-25,000/month
- Time Investment: Management and oversight
- Expertise: Full team of specialists
- Results: Professional, comprehensive
- Best For: Large businesses with significant budgets
Option 3: Marketing Department Service
- Cost: $500-1,997/month
- Time Investment: Minimal—we handle everything
- Expertise: Professional marketing operations
- Results: Fast, consistent, data-driven
- Best For: Small businesses that need professional marketing without the overhead
For most small businesses, Option 3 provides the best balance of cost, expertise, and results. You get professional marketing operations without the $20,000+/month price tag.
Real-World Example: Local Service Business
Let me share a real example of how this works. A local HVAC company was trying to manage their marketing themselves. The owner was spending 15+ hours per week on marketing tasks:
- Managing Facebook ad campaigns
- Tracking leads and conversions
- Creating content for social media
- Analyzing which campaigns worked
- Maintaining brand consistency
- Planning monthly marketing strategies
They were generating leads, but the owner's time was better spent on operations and customer service. They switched to our Marketing Coaching service at $997/month (Professional package).
Results After 3 Months:
- Time Saved: Owner regained 15 hours per week
- Lead Quality: Improved 30% with better targeting and optimization
- Cost Per Lead: Decreased 25% through professional optimization
- Brand Consistency: Professional, cohesive presence across all channels
- ROI: $997/month investment generating $8,000+ in monthly revenue
The owner could focus on running the business while we handled all the marketing operations. The result? Better marketing results and more time to grow the business.
What Gets Managed: The Complete Picture
When you hire our Marketing Coaching service, here's exactly what we handle:
Marketing Data Management
All your marketing data—customer information, campaign metrics, lead sources, conversion data—gets organized in one centralized system. No more spreadsheets scattered across different tools. Everything is tracked, organized, and accessible.
Analytics & Reporting
We track everything: website traffic, ad performance, lead sources, conversion rates, customer acquisition costs, and ROI. You get monthly reports showing exactly what's working and what needs improvement. No guessing—just data-driven insights.
Brand Consistency
Your brand identity stays consistent across Facebook, your website, email campaigns, and all marketing materials. We ensure your messaging, visuals, and voice are cohesive everywhere customers interact with your business.
Campaign Management
We manage your marketing campaigns across multiple channels. Facebook ads, email campaigns, content strategy—we handle the day-to-day management and optimization so you don't have to.
Strategic Planning
Beyond day-to-day management, we develop and execute marketing strategies aligned with your business goals. We plan campaigns, test new approaches, and continuously optimize for better results.
Choose the Right Package for Your Business
We offer three packages to match different business needs:
Starter - $500/Month
Perfect for: Small businesses just getting started with professional marketing
- Marketing data management
- Monthly analytics reports
- Brand consistency review
- Basic campaign management
- Email support
Professional - $997/Month (Most Popular)
Perfect for: Businesses ready for complete marketing operations
- Everything in Starter
- Advanced analytics & insights
- Comprehensive brand management
- Multi-channel campaign management
- Content strategy & planning
- Marketing automation setup
- Priority email & phone support
Enterprise - $1,997/Month
Perfect for: Businesses needing maximum support and strategic guidance
- Everything in Professional
- Dedicated marketing strategist
- Real-time performance monitoring
- Custom marketing automation
- Market research & competitive analysis
- Weekly strategy calls
- 24/7 priority support
Or start with our Marketing Strategy Review at $299 for a one-time comprehensive audit and action plan. This is perfect if you want to see what professional marketing analysis looks like before committing to monthly service.
When a Marketing Department Service Makes Sense
This service is perfect for businesses that:
- Need professional marketing but can't afford a full team
- Want to focus on their business instead of managing marketing
- Need data-driven decisions but don't have time for analytics
- Want consistent branding across all channels
- Need campaign management without the learning curve
- Want to scale marketing as their business grows
If you're spending 10+ hours per week on marketing tasks, or if you're not seeing the results you want from your current marketing efforts, a marketing department service can help.
The ROI: Why $500/Month Makes Sense
Let's talk numbers. Here's why $500/month for a marketing department makes financial sense:
Cost Comparison:
- Hiring 1 Marketing Manager: $5,000-7,000/month
- Hiring Full Marketing Team: $18,750-25,000/month
- Marketing Department Service: $500-1,997/month
- Savings: 90-97% compared to hiring a team
But cost isn't the only factor. Consider the value:
- Time Savings: 15-20 hours per week you can spend on revenue-generating activities
- Expertise: Professional marketing operations without the learning curve
- Results: Better targeting, optimization, and ROI than DIY
- Scalability: Marketing that grows with your business
- Flexibility: No long-term contracts, cancel anytime
When you factor in the time saved and the improved results, $500/month is often more cost-effective than doing it yourself, even if you don't count your time as having value.
Ready for Your $500 Marketing Department?
If you're spending too much time on marketing, or if you're not seeing the results you want, a marketing department service might be the solution. Here's how to get started:
Three Ways to Get Started:
- Start with a Strategy Review: Our Marketing Strategy Review at $299 gives you a comprehensive audit and action plan. Perfect for seeing what professional marketing analysis looks like.
- Choose a Monthly Package: Start with our Starter package at $500/month, or go straight to Professional at $997/month for complete operations.
- Schedule a Free Consultation: Book a free strategy call and we'll discuss which option makes sense for your business.
Every business is different. Some need the full Professional package from day one. Others start with Starter and upgrade as they grow. We'll help you choose the right option for your situation.
The question isn't whether you need marketing—it's whether you want to spend your time managing it yourself, or let professionals handle it while you focus on growing your business.
Schedule Your Free Strategy Call and let's discuss how a $500 marketing department can accelerate your growth.